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by qwertox
702 days ago
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This is unrelated. Paywalling != tracking. If it wouldn't work, then I'd see no ads in my paper-based iX subscription, yet it is full of ads even though I'm paying for that paper. But the paper has the benefit that the ads I see there don't collect information on me. This is what I want the internet to be. Ads OK, but no tracking of me if I don't want it (which I express via cookies when in a browser). Also, you should note how greedy these companies are that they show you the paywall after you have consented to the cookies in order to read the article. No hint on that accepting the cookies is only useful if you also have a subscription. When you can't read the article, they don't revert the setting of the cookies, but just pretend that they gave you access to the article and keep the cookies around for days or years. |
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It's not. Tracking leads to better targeting which leads to higher conversion ratios and overall higher "Cost Per 1000 Impressions" (CPM).
If you simply do "contextual" targeting, so targeting based on the page content, your CPM will go down and and the publisher will lose money.
> Also, you should note how greedy these companies are that they show you the paywall after you have consented to the cookies in order to read the article
Depends on the company. News media publishers use the same system but are usually barely profitable if at all.
> Also, you should note how greedy these companies are that they show you the paywall after you have consented to the cookies in order to read the article. No hint on that accepting the cookies is only useful if you also have a subscription. When you can't read the article, they don't revert the setting of the cookies, but just pretend that they gave you access to the article and keep the cookies around for days or years.
The EU Court of Law decided that offering a subscription or mandate for cookies to be enabled is not legal as an offer. So the transactional nature you propose is currently not allowed. What is allowed is a grey area which has yet to be explored.