[dantyti]

It doesn’t matter, but companies can still get something out of it. For instance, if you’re trying to look more credible, you could share and pin your oped, quote or brand mention from TC on social media. This might fool someone who’s just glancing at your profile to figure out if a company is legit. No clicks involved and all it takes is for the person not to know how much TC has gone downhill.

Having your brand linked to (or even just mentioned) on sites like TC is also something seo spammers swear by too.

[PaulHoule]

I worked for an overfunded startup that somehow got an article in TechCrunch despite the authors not understanding what we were doing but it's fair to say that everybody struggled with understanding what we were doing.

I tried to pitch a few other stories to their writers with no success.

My favorite writer of theirs from back in the day was Kim-Mai Cutler, I spoke with her once and got the feeling she would have been very receptive to a good pitch if I had it but at that time I didn't. It's no wonder she ran off to be a VC because she developed great industry connections doing what she was doing.