[fwn]

That is a wild explainer.

They deny any direct benefit for the user, and then go on to list some actual downsides (CPU, network, and battery cost & privacy loss) for the user running their software.

> Any benefit people derive from this feature is indirect. [By] Making advertising better

Mozilla never fails to surprise by the choice of their alliances.

> Our view is that the costs that people incur as a result of supporting attribution is small. [...] In comparison [...] The value that an advertiser gains from attribution is enormous.

What would we all do without Mozilla saving dystopian corporate propaganda from the dreadful death through user choice?