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by shiroiushi
709 days ago
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It's not naive; both posts have correct points. It's the classic little-company vs. big-company scenario. Little companies can move faster and adapt quicker, they don't have the same profit expectations or overhead costs as big companies (upper manager and CxO salaries), however the big company has big advantages with economies of scale, name recognition, and access to capital. Some things for the big company may work against it: some people may go out of their way to avoid Starbucks (or other big name-brands) due to some bad experience ("it tastes burnt!") or association or simply disliking bigger companies, for instance. |
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