"MyPasswordIsSecureDespiteNotBeingComplexBecauseItIsLong_BobsForum" is great until Bob's Forum gets hacked and it turns out that they were storing your password in plain text and your password of "MyPasswordIsSecureDespiteNotBeingComplexBecauseItIsLong_Google" becomes easily guessed.
You need a pattern that only you recognise/understand, not just remember. It takes only one leak of your password from service FooBar that looks like "f....b" to know what to try on other sites. Patterns easy to remember are mostly easy to understand.