You're being pedantic about verbiage. They have every right to accept payment from other companies in order to arrange RGB values on their website that may inform you about products from that paying company. Is that better?
What they are saying is that they have the right to filter out the content that is being sent over to their computer before displaying it locally.
If a company is adamant that ads should always be seen alongside the main content and they know the target computer is capable of doing this filtering, then their only solution is not send anything at all (pay to view instead of ad-supported).
If that is what they are saying, then are just repeating what I said initially. They have a right to send ads, you have a right to block them. I'm not seeing what's getting lost in translation here.
If a company is adamant that ads should always be seen alongside the main content and they know the target computer is capable of doing this filtering, then their only solution is not send anything at all (pay to view instead of ad-supported).