[diegof79]

The last sentences of the article say:

> Your first leadership principle is customer obsession: “Leaders start with the customer and work backwards”. > I’m your customer, and I’m begging you: please let me be a cloud engineer again.

However, as with many enterprise products, the author is not the customer; it’s the user.

The customers are the companies that buy AWS because it’s an essential technology for their strategy. When the whole tech world is talking about generative AI, they want to be there, and Azure seems to be ahead because of the MS deal with OpenAI. (even if they are not ahead, customers' perception matters most).

So basically, what Amazon is trying to do by making all of these conferences and announcements about GenAI is to send a message to their customers: we are ahead on the wave of GenAI and you can still trust that our products are going to help you be on the hype.