[jen20]

This is almost certainly untrue - the vast majority of most bills for AWS (especially large ones) are EC2, EBS, Network Traffic and S3.

Startups doing machine learning on EC2 might have large bills, but that isn't what the AWS focus on generative AI is about!

[hnlmorg]

AWS focus on GenAI is about using AWS specific tools that lock you into AWSs ecosystem.

Stuff like SageMaker et al still require compute, storage, network traffic, etc.

[jen20]

Any AI startup using that kind of thing instead of their own stack is already doomed before cost.

[hnlmorg]

It’s not as simple as that. Otherwise nobody would use AWS specific tooling to begin with.

For example, some instance types are only available on SageMaker.

AWS aren’t amateurs, they know how to promote their platform effective.