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by ko_pivot
698 days ago
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I think the main issue here is brand and growth. AWS needs to convince CIOs/CEOs to use them over Azure/GCP, not engineers. And even if AWS cared about convincing engineers, we already prefer AWS so introducing new services for container orchestration wouldn’t move the needle. What does move the needle is being perceived by enterprise leadership teams as just as cutting edge as the competitors. “Generative AI” is the only signal those teams understand these days. |
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AWS should be spending significant time explaining how their giant portfolio of conventional tools are improving. If they have stopped, they've lost focus. But hopefully it's just the marketing team focused on magic beans.