[elashri]

> content creators I consume deserve income from my visit, as long as my privacy is preserved

I doubt that most people in these discussions wouldn't agree with that point. The problem lies in the details. Advertisers don't take anything less that complete personalized targeting. We are not in the 2000s era of buying ad space on related websites/forums anymore. The problem is there are misalignment between targeted ads and privacy. And I didn't find all the proposal for anonymity successful, it is always possible to de-anonmize the data.

[CrendKing]

If a website uses targeted ads and track users, they won't use the PPA feature Mozilla introduces here. So the setting won't affect user. On the other hand, if a website is not evil and willing to sacrifice revenue for better user privacy, and use non-targeted ads, PPA gives them tool to do so. In contrast, the current adblocking methods are blunt forces. They don't distinguish the nature of specific ads.