[vouaobrasil]

1. SEO. If you start a personal blog, you will have a hard time being discoverable because any topic you write about will likely have at least 50 if not more SEO garbage sites competing for the same topic and Google is too stupid to list quality content over SEO.

2. Platforms. Because of SEO, Google, and the corporate takeover of the internet, the quality of available blogging platforms for most people have declined. Blogger died, Wordpress's new interface is horrible (although the self-hosted one is good for blogging).

3. Social media. Social media exists because technology has isolated us and it provides a superficial substitute to socialization that blogs did not provide. The lack of genuine human connections amongst most people has been exacerbated due to technology and the internet and social media, as horrible as it is, has become the only possible replacement

4. The internet no longer exists to share ideas. Although it can and is used for that purpose, the pathological nature of human interaction and loneliness as discussed in #3 means that most content creation these days is actually about creating platforms for people to talk about themselves. In other words, people on the internet only want to talk about themselves, rather than share ideas which is more in line with blogs.