[twelve40]

Really interesting to explore.

* Intuitively, I would argue that RSS and reader were a tiny minority for blog traffic gen. Because both were used mostly by -nerds like me- tech-inclined minority. Blogs in their heyday were way bigger than just the tech bubble.

* I would probably bet on search referrals declining. Which, over decades of professional SEO chipping away at the top keywords and the long tail, having amassed the knowledge and direct monetary motivation to displace non-SEO-professional bloggers (or most everyone else, really). So the article kind of checks out for me.

* Twitter (to me at least) always looked like a dump and a direct opposite of a thoughtful blog post, I wouldn't be surprised if it's abhorred both by bloggers and their readers. But what do i know.

* A bunch of people who really enjoy creating content probably also moved on to Youtube where it's probably easier to make money/promote your content than the present-day blogs.