[listenallyall]

Most high-quality blogs (in my observation) are/were written by people who grew up when reading an actual newspaper (or two) was an everyday part of life. You didn't have to be a professional journalist to understand how to write a good "article," since you've read thousands of them, and it was natural that is what you'd emulate in your own writing. That's simply not the default model in younger people's heads anymore.

[pclmulqdq]

I write a blog that I think is okay, and definitely grew up reading long-form content, but not really reading newspaper. Most of the readers I have met are 5+ years older than me, though.