[JojoFatsani]

I would call this a "real clever new scam." Malicious actor gained access to the email sending platform (most likely a third party SaaS and not "proprietary software"), looked up an employee on LinkedIn and sent out the pitty party message in their name to fish for untraceable crypto donations.

Having worked in the email marketing industry in the past, i can tell you that many end-users (marketing personell) are not technically sophisticated or following best password practices.