[silverquiet]

Cloud was absolutely sold as saving money once upon a time, but like any other industry, they wanted to push the margins higher by getting away from providing commodity services (cloud primitives in their case), and thus the marketing started saying it was never about saving money or how you're not supposed to use the primitives; you need to use the higher-level, managed services (that also happen to have tons of vendor lock-in).

I've spent the last decade or so wondering if the emperor was wearing clothes and not really getting what everyone else has been talking about. Which isn't to say that cloud is useless, but it's not the universal panacea that it was often sold as, and it seems that others are waking up to that.