[KingOfCoders]

Intel learned from Apple. Not many people want to upgrade RAM, but Soc RAM is cheaper and faster - part of the Mx performance over Intel/AMD is from a 3x faster memory access (70gb/sec DDR4/5, 200+gb/sec Mx).

"According to Intel, this move will make the RAM use up to 40 percent less power."

On top of the performance gains integrated RAM uses less power.

On top of these two things, Intel has better margins if they sell the RAM.

And while it's not as fast as GPU memory, you can easily have more memory for AI in an unified memory model (64gb e.g.) - or rumored 128gb for Strix Halo.

See how Mx is faster, uses less power, is better for AI, and Apple makes more money?

[borisk]

SoC RAM let's the vendor abuse the user. The 8GB needed to go from 8GB to 16GB on a MacBook Air cost Apple less than $10, but it charges the customer extra $200 for it.

Don't see how Apple makes more money is a good thing - it means millions of their clients have less money left.

[vardump]

"on a MacBook Air cost Apple less than $10"

I don't think $200 is justified nor do I want to defend Apple... but where do you get 8GB with 100 GB/s bandwidth for $10?

[Dylan16807]

I can go buy two sticks of 6400MHz DDR5 for $20 per 8GB, to match the bus width and speed. The manufacturer might be paying more than $10 for the chips, but not much more. I don't know if I should expect much price difference between DDR5 and LPDDR5?

[vardump]

6400 MHz * 64 bit = 51.2 GBps. Apple's laptops memory bandwidth varies between 100-400 GBps.

Regardless, I'd want Apple to have two additional LPDDR5 slots. The system could swap there or have a tiered memory.

[Dylan16807]

Where did you get 64 bits though? That's a single stick, and normal devices use two sticks in parallel. They are in the range of 100GB/s.

[vardump]

Sure, although we were talking about $10.

And again as a reminder, we agree that Apple's RAM pricing is ridiculous.

[zihotki]

Am I right that you as a consumer want to get the memory at the price Apple gets it from the fabs? That's a bit silly.

[Fire-Dragon-DoL]

Right, but 20x seems like excessive

[hagbard_c]

Not as silly as a 1900% markup.

[Dylan16807]

> part of the Mx performance over Intel/AMD is from a 3x faster memory access (70gb/sec DDR4/5, 200+gb/sec Mx).

With DDR5 I'd say more like 2.4x. And it should be made clear that that's mostly by virtue of fitting the equivalent of four memory channels on the Pro models. The non-Pro models don't see a very big boost.

In that context, CAMM stays exciting, because if you design a CPU to support two LPCAMM2 modules you can get 200+GB/s on upgradable memory. Though in a laptop form factor it would be hard to double that again to compete with a Max chip.