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by gav
5115 days ago
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This isn't really true. All the retailers I've worked with (both brick & mortar and internet-only) see returns as a small cost of doing business. An easy returns process makes customers happy and keeps down credit card chargebacks. If you are selling on the internet, handling a small percentage of returns is considerably cheaper than having a retail presence. You can look at Zappos (now owned by Amazon) for having an amazing liberal return policy. you have 365 days to return things and they pay for the return shipping. It's all to give you a safe feeling and buy multiple items. In most cases large retailers force their vendors to cover the costs of returned merchandise that they can't resell (due to opened packaging etc). One of the main reasons I'll buy from Amazon is that the transaction carries zero risk for me. If there is any problem whatsoever I know it's going to be resolved to my benefit. |
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Yes, and this can increase costs to the consumer. Cost is cost. It has to be born by someone in the chain and it's pushed on to the consumer if possible (granted in the competitive retail space it's harder to make consumers absorb costs).