[quitit]

It's something I've wondered about as well. But I can see a lot of reasons why a loss leader is a good strategy here:

- It's a trojan horse onto the platform, that'll always be worth more than a subscription.

- New features utilise new hardware leading to upgrades, and FCP has been a useful way for Apple to show off the mac platform's speed.

- Standardising to FCP can lead to the purchase of some of Apple's more lucrative hardware such as Afterburner cards and MacPros, or even just halo purchases as teams grow. (I consider the iPad subscription one of these halo purchases.)

- So why not just make FCP free? They have iMovie for that - I think a free pro app would put Apple in competition hot water.