[pickledoyster]

>optimising users workflow, making sure relevant features are easily discovered >work on user experience

These are qualitative improvements which are extremely unlikely to stem from quantitative metrics, especially when the sample size is not significant (which it is for the vast majority of pages in existence).

[cryptonym]

You can group similar pages for this. When you work on ecommerce: plp, pdp, hp, search, cart, checkout

That can apply to most businesses.