[thorin]

While this is true, generally the people you are selling to aren't that technical whether this be if you are working as a consultant in a big company going out to clients or at an interview which would include non technical staff. While I'm busy I don't think much about certificates, but if I had a lull in work I'd definitely consider doing the AWS and Azure cloud architect/developer ones just to have a basic knowledge of ALL the services, not just the ones I frequently use.