[MarkLowenstein]

It makes things in the foreground have very sharp edges and seem brighter than the things in the background. They call it "soap opera effect" because it reminds you of the way those sets and people are lit.

But also--never seemingly noticed--the technology leads to very crisp changes in direction of the camera panning. So you see a very smooth pan, stopping with no deceleration period, and then a quick new pan in a different direction, with no acceleration. It's disorienting and makes everything look fake. IMO this is the most annoying part, but it's hard to identify and articulate.