[geoffw8]

Frankly I'm surprised you need examples. A few companies I've worked with didn't create products, they literally created CMS based websites, and when home-time came they clocked off. I'd rather not link to them (unwanted attention). But you and I are both from London, if your view finishes with the people you meet at meetups, read about on blogs - then your seeing 2% of the actual space.

For these people its business as usual, they would I guess as you and I might say, be running on business 1.0. They haven't heard of Github, probably haven't heard of Ycombinator/HN either, or Techcrunch. And thats how they like it.