[niklasmtj]

Oh this is funny to see. I just posted a blog post talking about Email Aliases an hour ago without knowing about the Bitwarden announcement.

I would love to see aliases being promoted more and more by companies. In the end most companies want to get in touch with you via e.g. a newsletter. So why do they need exactly your private email and not just an email alias. In the end they're reaching the same person.

[noman-land]

They don't want to send you a newsletter. They want to get you to click a unique, personalized tracking link so they can drop a cookie in your browser and start tracking everything you do and tying it back to a single, named identity in their contacts database that they can then try to extract money from.

[rework]

They need the exact email address because:

1) Prevent duplicate account creation

2) Users forget what email they used to signup (this happens ALLLLLL the time with + emails)

3) To sell your data, link you, and spam you.