This is exactly why I am not convinced that VVC is going to be useful; seems to have little advantage over AV1, as well as being late to the party in the first place.
Well yeah, they wanna rent, so they have to develop these things. It also depends on what business deals they make in the background. If the format is secured in some applications, that might cement it as a quasi-standard, which then they can leverage for further popularity.
I hope open standards keep winning. Overall, everyone wins with the infrastructure being openly accessible, especially the common folk.
I hope open standards keep winning. Overall, everyone wins with the infrastructure being openly accessible, especially the common folk.