[bastawhiz]

The higher end cars like Charger are hugely profitable (some with six figures of margin). They sold nearly fifty thousand of them in 2023.

[aidenn0]

I just priced a fully loaded Hellcat[1] Charger (even with stupid stuff like "real carbon fiber inserts" on the interior) on Dodges site, and it was $109 705. Unless you are proposing it costs less than $9.7k to build and transport one, how are they making six figures of margin?

1: "SRT® Hellcat Redeye Jailbreak" actually. I think the marketing department is staffed with 12 year olds.

[DANmode]

If they’re trying to stay at product level, it possibly should be.

[bastawhiz]

The SRT Demon starts at $96k and often sell for $225 and up

[OptionOfT]

MSRP was $96k. Dealers would charge extra because... they forcefully injected and monopolized their position as being the only entity that can actually sell you the car.