[em-bee]

it is of course really hard to believe we can build enough protections to prevent retargeted adverts

and that's the issue. now what is easier to enforce? banning of targeted ads? or banning of collection of data?

laws can not protect us from everything. because if they did we'd loose all of our freedom. laws need to focus on protecting us from things from which we can't protect ourselves. that is already difficult enough to decide.

[lifeisstillgood]

Sorry that was sarcasm. We can easily build laws that stop adverts in our Facebook stream. Hell those laws are basically “duck duck go”.

We don’t need a lot of laws for data privacy, it’s mostly making looking at someone’s data a bit like looking at bodily fluids - socially unacceptable unless under certain circumstances

[em-bee]

we can stop ads, but i don't believe we could stop only targeted ads because then we'd have to prove that they are targeted. that's way to hard except for extreme cases (like the infamous ads for a pregnant girl)

but ads are not the only problem. we'd also need severe, and i mean bankrupting a company severe punishment for data breaches if we want to get companies to keep our data secure.

in a very advanced future where tech is so advanced that anyone can easily scan a planet to get the data they want, punishment for the abuse of data is the only option. but until then, i think we are better off to simply prevent the collection of data in the first place.