[ArmstrongRSBC]

Looks like a PR stunt to me. Not that that's a bad thing.

The production alone on that video

$$$

[mbreese]

It also helps to establish your market and discover what the audience really wants. It's great market research where you can have your potential customers give you feedback throughout the process.

[mehulkar]

Interesting how Kickstarter can be used both for PR and actual fundraising.

[dfc]

I always thought PR was a component of fund-raising.