[throwawaymaths]

> What on earth has the corporate analytics team been doing

7-11 is franchised with a ton of autonomy given to franchisees (relative to other franchises) so as long as the fees keep coming in, corporate doesn't care.

Also, corporate is owned by a Japanese company so it's likely to be kind of "old-fashioned" in a way, and the US entities are a whole ocean away.

[wodenokoto]

The Japanese franchise was successful _because_ they measured their sales. They were pioneers in the field. Story goes that in the 80s and 90s the register had a row for customer type, so each sale was attached to “school boy” or “middle aged male”, etc.