[alok-g]

Any product should bring benefits to both the producer and the consumer.

For the case where a company is using their own AI for their own cost reduction and productivity improvements, they can keep doing that but not offer to another party.

If they offer to another party, and that party is having benefits (like you have said), the price should be such that a part of the consumer benefit is shared with the producer resulting in benefits for the producer.

The real challenge here is because of price wars, i.e., too much competition already with producers willing to take a hit on profitability in anticipation that they will be able to do so later after creating a moat above and beyond competitors. Or they think that it will strenghen their overall bigger offering by adding an otherwise lossy feature.

In a nutshell, even if there's a lot of value for the consumers, it must result in a win-win for a new product to be sustainable in the market.