| If they were bidding on the phrase "MeetingBurner" and set that up as a dynamic keyword, then yes, it would be automatically inserted into the title. But that's still GoToMeeting's fault. The description is pretty straightforward in adword's support documentation: http://support.google.com/adwords/bin/answer.py?hl=en&an... Key part: "Since your ad text is dynamically updated with keywords from your account, make sure that all your keywords would make sense inserted in your ad text." It should be obvious that if you use your competitor's brand name as a keyword, it'll get inserted like that. Maybe they're just bad at using AdWords, I don't know. Or maybe they're using a newfangled feature that's different from keyword insertion. ==== For more background info: You have an AdGroup, which contains a set of Keywords and Ads. The Ad is the part that has the text you see ("buy cheap stuff!!11one") and the target url, etc. The keyword is the part you bid on "cars", "insurance", and includes the bid amount, and some other stuff. Dynamic keyword insertion works by taking the keyword and inserting it into the ad text, so that you can set up ad groups like: Ad: "Buy cheap {keyword:cars}"
Keywords: "cars", "fast cars", "sports cars" and you could automatically render ads, depending on the keyword used: "Buy cheap cars," "buy cheap fast cars", "buy cheap sports cars" The point is that you still have to manually select what keywords to add in, which means they were keywording off of MeetingBurner, and should have been well aware that this would have happened. Edit: added more info about AW structuring. |