[jerf]

"Exponentiation is actually just repeated multiplication (a^n=a*a*...*a, repeated n times), but you can't do that when n is a fraction or irrational anymore than you can do it when it's imaginary."

That depends on your point of view. You can also view exponentiation as "really" being e's infinite series, and it so happens that that matches what you get in the case of repeated multiplication. The advantage of that is now you can start exponentiating a lot more than just numbers. Here's 3blue1brown on raising e to the power of a matrix: https://www.youtube.com/watch?v=O85OWBJ2ayo

In general there is fruit in viewing infinite series as the fundamental building block of a lot of math and non-infinite series as the special case. I won't claim which is "real" or "correct", though, just point out that there is value in viewing "repeated multiplication" as the special case rather than the "real" thing. Of course you can always view exponentiation as the generalization too.