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by the__alchemist 715 days ago
This was present in the book Fall;, or, Dodge in Hell. (Published in 2019; takes place in the near future) Everyone had a personal AI assistant as you describe to curate the internet. A big part of the motivation was to filter the spam. A secondary affect was that the internet was even further divided into echo chambers.
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Williams Gibson also describes this in Idoru - a virtual world with digital bugs that eat spam.