[lytefm]

Cold emailing someone who makes their contact information publicly available and might be interested in a sales pitch is not illegal in Europe. Sending SPAM is. The lines get even more blurry with automated AI tools that offer personalized sales pitches as a service.

I'd be curious how this plays out in court. Probably something like:

- If you use an AI tool to scrape leads and to generate the content but then still send out individual emails from your Mail provider, it's still a cold email.

- If you use an AI tool and also automate the email delivery, it should be considered spam.

[tjoff]

Marketing, if sent to individuals, that was not opted into is per definition spam and illegal.