[jmathes]

'Sexist' has as many definitions as there are English-speakers. It's not a useful word unless you're a politician or a journalist.

If you thought women never used words longer than three letters, then you could design some very useful features for them, like smarter autocomplete, spell check, and inserting the space automatically after three characters. Then you'd do what everyone building a product should do - try to sell it, and if it won't sell, try to find out why. You'd quickly learn that women can use big words just fine, and you'd redesign your product accordingly.

I used an example misconception in which you underestimated women, because in the other direction it'd be politically incorrect. But, you need to be objective about what you see. You can't be afraid of the political ramifications of knowing the truth about your market. If the data were to tell you something drastically politically incorrect, like that Brits and Canadians never buy your word processor because they're too busy eating babies, you still need to redesign your product to fit your customers, and your spell checker should not accept "colour", "lorry", or "hockey".