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by Festro 716 days ago
It's possible that a bot is doing one of a few things here:

1) They are trying to generate search pages on your site for the injected parameters, making the assumption that "?=[injected terms]" will trigger your internal site search. As you note the most common search parameters are being used here. Some sites take commonly searched queries and generate permanent pages for them periodically, just to force Google to index them. However, Google can and will index a page a that is a dynamically generated internal search result even without a site creating a permanent page like this.

The benefit to the scammer is that they can get free advertising for their Telegram channel whenever people search for "hack snapchat" and related queries.

2) Even more directly, they are trying to advertise to you. In this case, due to the nature of the product/service (a Telegram channel about Snapchat hacks) I don't think this is the case. However, in the past blackhat and greyhat SEOs and Marketeers have used tricks like this to make Google Analytics Reports and Search Console reports be filled with advertising phrases for the site owner's eyes only. Things like false UTM parameters, or totally made up hostnames, and so forth. All filled with 'check out www.blackhatsite.com to get to rank 1' etc.

On balance I think this is scenario 1: they're manipulating the search engine via injecting your site with search terms that nobody is actually looking for. I don't think there's much of a problem though.

The Telegram channel is not a website and so no rankings are being manipulated. The search results you looked for are not popular, so there's no competition here. If there were then this tactic would likely drop off completely. And it's super easy for Google to ignore any impact of these results anyhow, they're long, predictable, and highly anomalous in terms of several characteristics. Google will see low engagement for the terms, and will see more pages existing for them than queries being made by non-bots. They likely already stick out like a sore thumb to Google.