A friend of mine spent $10k on a sleep number bed a couple years ago. I'm not sure I could ever get a restful night sleep again on a $10k bed, thinking about the cost! ;)
I got a fancy new one a bit later with an adjustable frame and remote control and all that... $2200, and even that felt crazy expensive!
1. That's exactly why I prefer a plain old analog mattress that needs zero tech or support from anyone ever
2. Even with that being the case, for the average consumer who wants an electronic/controllable bed, it's still a better deal than anything that requires a custom home automation setup. Check out the prices for hiring somebody who can actually troubleshoot that.
I got a fancy new one a bit later with an adjustable frame and remote control and all that... $2200, and even that felt crazy expensive!