[Aurornis]

Product Hunt’s primary audience is product managers. If your tool targets product managers and helps them do product management things, it can do well on product hunt.

There is a slim chance that journalists might pick up on a product that does well there, but relying on that is a wishful thinking PR strategy.

For product managers who spend a lot of time there, it can feel like the center of the universe. The Product Hunt PR campaigns have also tried to spread the impression that it’s the premier place to launch products and attract customers. It’s nothing more than a Product Manager hangout and self-promotion site, though.