[fuzzfactor]

Advertising is the answer for some of this.

If the big advertisers would correlate the reduced reach of their campaigns with the increased prevalence of Cloudflare and their obstacles to user access, they should be able to drive the market to alternatives which preserve access to the entire world.

There's no way they should pay as much to advertise on sites handled by Cloudflare as it is worth to reach the whole internet.

Sooner or later each percent that Cloudflare grows, will represent a resulting percent less that it would make sense for an advertiser to pay when supporting the website.