[kmeisthax]

> the social contract of that content since the ‘90s has been that it is fair use

This social contract was broken when Google and Facebook pushed remarketing and behavioral tracking, and then started pulling content directly onto their own pages to boot. That was over a decade ago, and it's the reason why every news site now bugs you about running out of "complimentary articles" and how you need to maintain 50 different subscriptions to get what used to be paid for by advertising years ago. The only reason why complimentary articles even exist is to avoid Google delisting them entirely and them not getting any search traffic (since Google doesn't link to shit that isn't free).