The early days of Facebook still seem great. I could connect with friends and family and that was it. Now it's all business and politics. Perhaps this was inevitable and it should never have been developed in the first place I don't know. Is it moral to build something for the $$$ because if you don't someone else will? Probably not.
Instagram is going the same way honestly, it took a bit longer, but I'm at the stage where I just have to unfollow nut jobs. People who used to use it in quite a lighthearted fun way too.