[ensignavenger]

Creating a new term to describe this licening model may be a good idea... but it appears that that the linked website has no definition for what the term is supposed to mean yet? Is that something you intend to remedy in the future as a definition is decided upon?

I would also echo other commentators that the name may lead to a belief that you are implying that other software models aren't fair. If that is not your intent, then adding an explanation of it on the website may be a good idea, so that others will know why the name "fair" was chosen and how it is meant to be interpreted in relation to the other licensing models.