[seigenblues]

You're completely right. Too funny -- i had written a comment about how there was probably some bullshit MBA phrase for the process of "correctly valuing passionate customers", but deleted it as overly cynical and offensive to the up and coming masters-of-the-universe on HN. Can't win! :)

I think it's still worthwhile to think about systems of people in terms of their aggregate actions as well as in terms of each being an individual.