[ryanjshaw]

You seem to be down voted by level 0 thinkers. No doubt they will down vote me now too.

You are completely correct. While the statement is factually correct regarding the cost of rhino horn, it is completely meaningless information.

We may as well throw in the cost per gram of a heart transplant while we're at it.

I will say that annual demand is probably the more meaningful figure to work with, and it would be even more useful to express that in terms of "how many more years of this level of demand will lead to the extinction of rhinos."