[jjoonathan]

Nobody cares about preachy commercials, except in that doing the opposite of what they preach makes you edgy and cool.

A big celeb getting caught doing something gauche and getting dogpiled in the press? That is what effective deterrent looks like.

[bluGill]

People say that, but the data proves good commercials work. Of course not all commercials work, but there is plenty of data showing they do work and what works.