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by sytelus
716 days ago
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These studios used to make ton of money because only a few are in town. Now, every teenager is his/her own studio and content pool is so vast that their revues must shrink. They have nowhere to run. I think their end state is to publish on YouTube/Netflix and continue living at fraction of revenue that they are used to. That's what they should prepare for and plan for. Their existence and importance was supported by scarcity imposed by cable network and they need to understand that. But instead they live in fantasy of becoming next Netflix and burn in billions of dollars in debt. |
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While traditional publishers may be losing % of daily media consumption - especially in younger age brackets - it's unclear to me where this trend asymptotes. My intuition is that most people will spend some time on "reels" or livestreams (or whatever), some time on blockbuster movies, some on Broadway plays, and some time on scripted produced "TV style" content. Some will expand their denominator of total time to accommodate additional media sources, others will pick one over the other.
It seems there will be a degree of loss of market share as you allude to, but it's unclear how dramatic it will be and where it stabilizes.
One thing is absolutely 100% for sure though in my opinion: media preservation should be deeply prioritized, and this news seems like a blow to that.