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by yojimbo311
5118 days ago
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Precisely. iTunes has grown to be many things, but Apple isn't going to sit on it's hands and do nothing to address emerging trends. They have stubbornly rejected the subscription model in Music for years (even this post supports that general consumer behavior justified that position), but a subscription model isn't the only way to address the emerging consumption trends and improve on convenience. If it is I can't believe that iTunes Music would ignore the model if general consumer behavior shifted in favor of it. |
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For one thing, it would feel "free." People wouldn't be explicitly paying for the privilege of listening to music they already own. They'd be implicitly paying for super-convenient hosting and access from everywhere.
In effect, it would be almost the same thing, but the spin on the two models is vastly different. It could be entirely hidden for someone who buys a new Macbook every two years with AppleCare.
Come to think of it, maybe it would be a good idea to sell such hosting included as a part of AppleCare. Cloud hosting of user media data could well reduce the warranty related costs for Apple.