[lemarchr]

> In a practical world this is an outrageously useless platitude.

As an industry we went from treating engagement as an art form, to treating it as an optimisation problem. Along the way we got very, very good at it, at scale. While profitable, we now know that the methods used to drive this engagement are harmful. Many countries recognise this harm and have introduced legislation to limit or ban methods used on vulnerable groups, such as children.

It is interesting that we, as an industry, do not talk more about the harm we are complicit in causing. Somewhere along the way we normalised and accepted the idea that addicting features are desirable, and that we are not responsible for the consequences.

With all said, an industry is not an individual. You and I may care about this problem, but it is not clear how to fix it. At the very least, as individuals it would be good to avoid contributing to addicting features as a matter of principle wherever the opportunity arises, lest we become the equivalent of digital drug dealers.