| Microsoft didnt "invest into Apple". Jobs forced Gates to settle multiple lawsuits (including outright stealing code and shipping it in Windows as their own) that if not settled would have killed MS a year later when DOJ pounced https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor.... https://www.theregister.com/1998/10/29/microsoft_paid_apple_... TLDR: Microsoft was stealing with help of Intel, both companies scared by QuickTime positioning Apple as the leader in Multimedia (1991 Adobe Premiere build by ex Quicktime engineer on Mac platform, 1991 Avid ported from Apollo $workstations$ to Mac). When Jobs came back in 1996 he didnt like (or couldnt afford) all the litigation and promptly settled for $ and Microsoft support commitment (Office, IE) in exchange for letting MS save face. https://en.wikipedia.org/wiki/San_Francisco_Canyon_Company "David Boies, attorney for the DoJ, noted that John Warden, for Microsoft, had omitted to quote part of a handwritten note by Fred Anderson, Apple's CFO, in which Anderson wrote that "the [QuickTime] patent dispute was resolved with cross-licence and significant payment to Apple." The payment was $150 million." "Microsoft and Intel had been shocked to find that Apple's QuickTime product made digital video on Windows seem like continuous motion, and was far in advance of anything that either of them had, even in a planning stage. The speed was achieved by bypassing Windows' Graphics Display Interface and enabling the application to write directly to the video card. The result was a significant improvement over the choppy, 'slide-show' quality of Microsoft's own efforts. Apple's intention was to establish the driver as a standard for multimedia video imaging, so that Mac developers could sell their applications on the Windows and Mac platforms. Microsoft requested a free licence from Apple for QuickTime for Windows in June 1993, and was refused. In July 1993, the San Francisco Canyon Company entered into an agreement with Intel to deliver a program (codenamed Mario) that would enable Intel to accelerate Video for Windows' processing of video images." "Intel gave this code to Microsoft as part of a joint development program called Display Control Interface." "Canyon admitted that it had copied to Intel code developed for and assigned to Apple. In September 1994, Apple's software was distributed by Microsoft in its developer kits, and in Microsoft's Video for Windows version 1.1d." https://web.archive.org/web/20091006022255/http://www.firing... "FS: What was Microsoft's philosophy or attitude regarding games when you began? Alex St John: Oh, it was completely nonexistent! During that time, their entire focus was on multimedia video, the primary mission of DirectX wasn't to benefit and push gaming, but simply to drive Apple and Quicktime into the ground." |