[SideburnsOfDoom]

> Why can't I just pay a few bucks to watch one game?

You could argue that preventing this is a positive bundling. e.g. the Cup final game doesn't exist without the first round games and quarter-finals, and the other league matches that you don't want to pay for. They need to be subsidised or the whole thing might not work or won't be as good.

But "you can't buy x without y" where x and y are in different markets is (ahem) a different ballgame.