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by burnt_toast
728 days ago
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Why can't it be both? You can work hard and the business can still flop due to things outside of your control. I started a business a year before Covid hit. I worked hard and did multiple weeks of working 6 - 7 days. Then Covid popped up and my customer base slowly dried up due to people struggling to make ends meet. Working hard wouldn't have prevent Covid. |
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The two most important factors that determine whether a business will succeed are good decision-making and capital.
For example, if you'd had enough cash to finance three years of operating at a loss, your business probably could have survived Covid.
That's how many businesses survived Covid: they had a lot of cash in the bank, and they made the good decision of cutting costs to the bone until demand returned.
There are a hundred little decisions that need to be made wisely, and the businesses that fail are usually the ones that made the wrong choices. Anything that affects margins or your competitive advantage is a huge deal. Smart accounting is the backbone of any business that's built to last.
What type of business to start, of course, is one of those key decisions.
Hard work is remarkably ineffective at moving the needle once you scale up a bit. That doesn't mean you don't have to work hard, you still do, actually when you have something good going on, you tend to realize that you'd be an idiot to screw it up through laziness.
But you only have to hit about a dozen employees to be at the threshold where your personal time makes little difference beyond maybe a few key accounts or something. What will make the difference in the long run is the systems you put in place, which of course comes down to some very nuanced decision-making.
Luck, well of course it helps, until it doesn't, no one's lucky forever.
So I maintain that the name of the game is making consistently good decisions and having access to enough cash to weather any storm.